The Cheese KitchenDelicatessen and Bistro
Working with The Cheese Kitchen:
The Cheese Kitchen is based in Bedfords Castle Quarter and consists of two separate, but linked, businesses – The Cheese Kitchen Deli and The Cheese Kitchen Cafe and Bistro. The Cafe/Bistro had been running for 10 years and the Deli for 18 months or so when childsdesign were asked to create a coherent identity for the two.
The primary identity had to establish the deli business with the quality artisan produce that it stocked and make a focus on its unique ‘cheese room’. The cheese room is a temperature controlled room within the deli that is accessed through an old church-styled door – a pilgrimage for the cheese lover to discover the many specialist cheeses available within.
Alongside the logo their website needed to be brought up to date with the new identity and be able to sell selected products and services through an e-commerce system, add to this a gift voucher system and the ability to purchase tickets to specialist cheese and wine tasting evenings. The website also required images that would set the mood and quality of the establishment.
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