Working with Driven by Coffee:
With so many other hot beverage companies out there they had to have a strong and established look right from the outset. We worked with the concept of people being driven by coffee in their lives – getting them through their daily commute from A to B and back again. The concept was extended to the accompanying coffee bean cog graphics driving their vehicles and the traditional hand coffee grinder – Driven by Coffee actually getting you through ‘the daily grind’.
The packaging design needed to be especially strong to stand out from the multitude of other coffees found in the specialist shops and delis they intended to be stocked in. Introducing a gear system for the coffee strengths continued our theme further.